I speak to business owners like you everyday. It’s always great to get a real insight into your successes and problems. I can learn so much from one conversation. The reality is I can only do my job well when I truly understand what drives a business forward and what holds it back.
When it comes to the subject of what’s holding a business back, there’s one topic that comes up time and time again. It’s quite simply the fact that business owners feel totally restrained by their website when it’s built in html and they have to rely on external web designers to make even one simple update.
Can you relate to this?
Are you a business owner that wants to improve their website, but as soon as you do, you immediately hear the cash register ringing? It is as if you are in straitjacket, unable to improve your website with the ease you want.
I feel for you!
This is a real shame because if your website was built using WordPress you wouldn’t have this massive frustrating problem.
If you are struggling with your own html website and would like to hear the 5 reasons why WordPress is better than an html website, you will find real value in my list below.
1. WordPress Is A Better Content Management System
WordPress was built to enable business owners like you to easily display lots of content on their websites. Conveniently that is exactly what Google wants – regular unique content. WordPress makes this essential marketing task easy to implement.
On the other hand an html website is a lot harder to update because you must understand how to program in html, rather than simply filling in fields.
Over 20% of the world’s websites use WordPress. It is the most popular system to host a website in the world. Released back in 2003 it has gone from strength to strength and offers everything you need in terms of implementing an effective content management system.
2. WordPress Puts You In Total Control Of Your Website Design
WordPress allows you to quickly change the design of your website.
You aren’t dependant on a web design company for one design. WordPress gives you the ability to choose a theme, review it and if you don’t like it, easily change it.
The content remains the same, but you can change the look of the entire website with just one single click. An html is a fixed site; it can’t be easily changed without significant work by a web designer or programmer.
3. WordPress Enables You To Do Your Own Search Engine Optimisation
If you want to increase your search engine rankings with an HTML website, you’ll need to hire an SEO expert. As a result creating pages and optimising your website soon eats into your budget.
Using WordPress, the SEO process is easy and straightforward and eliminates the need for an SEO expert. You are in control and can easily search engine optimise every page.
4. WordPress Gives You Good Search Engine Rankings Out Of The Box
WordPress websites are fundamentally built to naturally rank well in search engines without the owner having to do anything extra.
Furthermore there are plugins like the SEO Plugin by Yoast that will help you rank your website even better. These are easy to install and take seconds to activate.
5. WordPress Saves You Time Because There Is No Need To Learn A New Computer Language
An HTML website requires that you understand the fundamentals of programming; whilst the WordPress interface is a point and click system with no need to learn a new computer language.
WordPress has completely changed the way business owners run their websites.