In your efforts to optimise your Adwords account you won’t hit a home run straight away. It requires daily attention so further ads can be created and split tested, bids increased or decreased, keywords added or paused, reports reviewed, and the list goes on.
Adwords success comes from you making continuous improvements, whilst constantly monitoring your accounts. When you notice a specific keyword is producing significant traffic, it makes sense to increase the CTR by putting it in its own adgroup with a dedicated ad. This should see the CTR increase and the cost per click lower. Daily tweaking should also include pausing non performers so as they don’t affect the overall performance of your campaigns.
Save time with Google AdWords Automated Rules
- To enable time sensitive offer led ads based on certain phrases
- Increase or decrease daily campaign budget, this is useful for busy shopping days
- Modify your Max CPC bids based on ad position, CTR or conversions rates
Optimise your account using automated rules