Today Andy Brown helps dentists save ad budget and generate more enquiries by sending their paid traffic to a customised dental practice landing page.
The number one mistake dentists make using Google Ads is they send paid traffic to their homepage or service pages. This rarely produces results dentists are happy with. This is especially true if the paid traffic is sent to their homepage because the visitor is left to find their way to the content displayed in the ad.
It’s crucial that all friction is removed from clicking on the ad to finding the specific information they are expecting. Any difficulty and the visitor will leave.
Ideally, the visitor should click on an ad and not feel frustrated that they haven’t been served the content they were expecting. The information they are seeking should be displayed on one page.
This is possible with the use of a dedicated landing page.
A landing page is a page built explicitly for conversion. It’s the number one driver for running a successful dental advertising campaign. It has no other purpose than to convert your Google Ads traffic. The entire landing page structure is designed to achieve this purpose.
It isn’t designed to look pretty or win a design award. Its sole purpose is to generate more patients for you.
Key attributes of a landing page are as follows:
- Easy to understand, solid offer.
- Prominent phone number.
- The design supports the dental practice website design (e.g. same colour) but not to the detriment of generating conversions.
- Clear, simple enquiry form.
- Mobile responsive.
- Engaging, relatable testimonials.
- Credentials and trustmarks.
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Thanks For Listening
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