Today Andy Brown helps dentists track the phone calls to their practice made on mobile devices.
Andy discusses current mobile trends in 2018. He gives practical advice, allowing you as a dental practice owner to make the right mobile marketing decisions.
– Mobile vs Desktop Usage in 2018: Mobile takes the lead on StoneTemple.com
– Create Click-to-Call Buttons on Hubspot.com
– How to track phone calls in Google Analytics, using Google Tag Manager on Clikk.com.au
Hey, it’s Andy here.
Let’s talk mobile
Today I would like to help you get on top of your mobile marketing game.
It will come as no surprise that we are all spending more and more time on our phones.
That includes your future patients.
Reports show that well over 60% of traffic is mobile.
If you are interested in who wins in the battle of desktop vs mobile, regarding total time on site, average time on site, average bounce rates, and page views I recommend a post written in April this year at Stonetemple.com I have put a link to the post in the show notes.
Needless to say, we can’t take our eyes off the impact mobile is making in our day to day lives.
Thus with that in mind, I would like you to do the following.
On your phone open up a new browser window.
Have you done that?
Great, now type in your dental practice url.
Now imagine you have never seen your site before.
It’s new to you.
It’s as ever you are a prospective patient.
Now imagine you like what you see and would like to reach out and make contact.
You would like to speak to this dental practice.
I call this the trigger moment.
I forget who coined it, but it’s that moment when everything falls into place and as a visitor you make that initial commitment.
So my question for you is this.
Is it straightforward to find your clinic phone number, because that trigger moment won’t last long.
Hopefully, it’s right there at the top of the page.
Ideally, you can still see it, even when you scroll down the page.
Is the number stuck to the top of the page?
Is it clear?
Is it prominent?
Now here’s the acid test.
When you click on the phone number, does your phone call your practice?
You would be amazed at how many practices don’t have their numbers configured to work this way.
Can you imagine how much business they are losing!
This is called a click to call link.
If this isn’t working for you, I have added the small piece of code you need to add to your website, in the show notes.
<a href=””tel:12341234″>Call Now: 1234 1234</a>
I also include a short post there by Hubspot.com on how to set click to call functionality up. It’s only three paragraphs.
I’m assuming your phone number link rang your practice.
Now wouldn’t it be cool if you could track how many people click on your number.
Great for understanding the success or otherwise of your marketing.
You will be pleased to know this is entirely possible using Google Analytics and Google Tag Manager.
It doesn’t take too much work and can easily be delegated.
Firstly it involves creating a trigger within your Google Tag Manager.
Secondly, within Google Analytics, you need to create something called an event. Typically we call this event “Phone Calls” and we use it in conjunction with the trigger built within Google Tag Manager.
I won’t go into any more technical detail on this podcast, but please be assured you it’s a simple task for an agency or web developer.
There’s another link in the show notes to an article by Clikk.com.au to help you out if you would like to set this up yourself.
Now assuming it’s been set up for you, I recommend you carry out this test.
Log into your Google Analytics and go to the section “Real Time” and then the category within it called “Events”.
Next, visit your website and wait for it to show in the reporting.
You will be able to see your presence reporting in Google Analytics in real time.
Now finally click on your phone number.
Immediately you see the “Event” category called “Phone Calls” activated in Events.
That’s pretty cool.
By the way, these tracked phone call events can also be classified as a goal within Google Analytics.
There you go.
Thanks for tuning in.
Let your dental friends know I’m here to help you.
Bye for now.
Alexa Where’s My Nearest Dentist?
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Forms Within YouTube Ads To Get More Patients
How To Get 5 Star Dental Patient Google Reviews
How To Reduce Dental No-Shows With Videos
Thanks For Listening
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