In This Episode on How to Reduce Dental No-Shows With Detailed Travel Notes And Videos, You’ll Hear More About:
Always follow up the call you make to schedule the first appointment with an email explaining their transport options e.g train, tube, taxi, car and bus. Give them a detailed explanation, using email and direct mail, on how to visit your practice using various modes of transport. This is key to overcoming the common objection of not knowing exactly where you are and as a consequence deciding the travel is more hassle than it’s worth.
It’s strongly recommended you create a series of videos describing the journey to your practice from the nearest train station, bus stop and car park. If your practice is particularly difficult to find these should be created as soon as possible. Furthermore, these videos should be posted on your social media channels such as Youtube, Facebook and Instagram as part of your social and content marketing strategy.
Your new patient needs to feel like they can easily find you. To facilitate this it’s your job to over deliver on giving them resources that allow them to plan their journey effortlessly. Seize this opportunity to build trust and strengthen the relationship by being extremely helpful. As part of these videos, you have the opportunity to display your relaxed waiting room with a welcome message from the implant dentist.
Often at the last moment, a prospect will blame public transportation for not showing up. It’s a popular excuse, but one you can address before it’s made.
Finally, equip them with your phone number so as it’s easy to ring you in case they get lost or want to let you know they are running late.
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