In episode 53 of the Triple Your Clients podcast I follow on from last week where I spoke about the popular live streaming app called Meerkat. This week I compare it to a competitor, owned by Twitter, called Periscope. The differences include the ability in Periscope to watch replays, whilst Meerkat only offers live content. I feature smart business owners like Viktor Hodell at the Trattorian, Stockholm who has created a great profile on Meerkat called SwedishFoodTV. It represents the ultimate in transparent marketing and highlights the potential for other businesses to embrace the opportunities presented by these types of live streaming apps. It will also be fascinating to see what happens in the music business. This industry is currently being disrupted, in fact one of the first videos I saw on Meerkat was a Muse concert from Manchester. It was interesting to read Katy Perry state she loved the live streaming apps and suggest “You’ve got to embrace the future or you’re left behind.”
I also discuss Jay Baer’s article in Forbes.com titled “Earn Your Customers’ Trust By Embracing Radical Transparency”. Jay quotes how McDonald’s had to do something after 5 straight quarters of plummeting sales. They reacted positively with a new online resource called “Our Food, Your Questions”. It allows consumers to ask McDonald’s any question about their food. McDonald’s expose themselves to tough questions in an attempt to embrace true transparency in their marketing. This case study open up the question, are you answering questions on your website? Jay also references GiveWell/ The Clear Fund and how they openly talk about their shortcomings, for example they speak specifically about their over aggressive and inappropriate marketing. They have a firm belief that honest communication builds trust. In 2015 all businesses need to face up to the fact there is no place to hide as everyone is a reporter.
During the show I offer 2 ways to carry out A/B split testing in your own marketing. I refer to split testing with a new product from SumoMe called List Builder Pro and using Adwords Campaign Experiments. It’s important to remember a small tweak can make a big difference.
On the show I refer to the new book by Mark Schaefer called The Content Code. Mark points out the need to ensure your content is shareable.
Finally I talk about Marcus Sheridan’s recent visit to Social Media Marketing World in San Diego. He explains the social media conversation has moved in. It is now less about vanity metrics and more about ROI.
In This Episode, You’ll Hear More About:
- How To Capitalise On The Opportunities Afforded By Live Streaming App
- Katy Perry’s Advice For Other Artists And How It Affects Your Business
- Why McDonald’s And GiveWell Are Prime Examples Of How To Be Transparent In Your Marketing
- A Massive Wake Up Call : How It’s Time To Realise There Is No Place To Hide
- Improving ROI : Why It’s Important To Split Test Your Marketing Campaigns
- Why Your Content Must Be Shareable And How To Learn How In The Content Code
- The Latest From Social Media Marketing World On The Shift From Vanity Metrics To ROI
Links And Resources Mentioned In This Episode
- Official Website For The Meerkat App
- Official Website For The Periscope App
- SwedishFoodTV on Meerkat: Chef Viktor Hodell at the Trattorian, Stockholm
- Meerkat and Periscope For Concerts? Katy Perry Says ‘Embrace The Future’
- Jay Baer : Earn Your Customers’ Trust By Embracing Radical Transparency
- Jay Baer’s Video Show : Jay Today
- McDonald’s : Our Food, Your Questions
- GiveWell : Our Shortcomings
- SumoMe.com: Tools To Grown Your Website’s Traffic
- Adwords Campaign Experiments
- Mark Schaefer and Tom Webster’s Podcast “The Marketing Compansion”
- Marcus Sheridan’s Visit To Social Media Marketing World in San Diego
- Calm Meditation App
- Headspace Meditation App
Thanks For Listening
Furthermore, please leave me a review for The Triple Your Clients Podcast on iTunes! I appreciate every review because they play a major in improving the ranking of the show. Each review gets read out on the show, it’s my little way of saying thank you.