Listen to the very first episode of the TripleYourClients.com podcast. Every weekday from St Andrews in Fife you will be able to catch up on the latest tips, advice and strategies to improve your own business marketing.
Here we are in, well it’s not quite sunny as it’s a little bit overcast, but there’s a bit of blue sky here in St Andrews, Scotland. Up here on the east side, about an hour from Edinburgh if you drive it or train it.
I’m here to give you some advice, know-how and tips, on how I can help you with your marketing. That could be for your clinic, because a lot of the businesses I work with are in healthcare. But it could be for any kind of business.
So why a podcast? Well, like you, back in 2007-2008, I heard the term podcast, but it got run over by the fast train that was YouTube and online video – the world got taken over with sharing videos – and podcasts got lost. But now we all have iphones and smartphones and we want content on demand. When we’ve got five minutes, when we’re running, or when we are waiting at the bus stop, we have a need for audio and podcasts that align themselves with that we need.
You’ll see a lot of podcasts online. Stitcher, which is my favorite app on the iPhone to listen to shows on, but you’ve also got the Apple iTunes product as well. Well, however y,ou’re listening to it; you might be using SoundCloud or through Stitcher or iTunes, hopefully I’m going to deliver some real value to you as a business owner.
I can imagine the kind of confusion that’s been caused by all this noise about where you should be, how you should be marketing. Not like the good old days when you could get out your wallet, place your yellow page advert and whoever had the biggest wallet got the biggest advert. You did that on January the 1st and that was all of your marketing done, you could forget about it for the rest of the year.
There’s a lot more going on now. There are so many different channels that you can market through now. And yes, I’ll address all of them but I’ll be looking at them in detail to see which ones apply to you. Furthermore finding out which ones make a difference to your clients.
I will be giving you practical information, highlighting what’s really working in the real business world. Each one will be a nugget of information, not longer than 5 minutes. I really want to convey as much information as possible in the least amount of time.
This is the first show of many. There will be daily shows. So you can tune in, get information, some of which you can apply there and then, and move on to the next show. That’s how it’s going to be.
I’m recording this on an iPhone. Production is really quick. I use an app for that. I will go into more detail in the future in case you want to know how to produce a podcast. There’s a lot to come, I just wanted to keep this really short. Thank you for tuning in. Look out tomorrow for actual information and advice you can use in your marketing.