In today’s show we discuss different ways to repurpose your content across multiple marketing platforms.
What you would do if you wrote a 500-word blog post and published it, where would you go from there? Most people would write another article, start the research, draft it out and then write it.
Repurposing Your Content For Facebook
Now consider this, if you have a 500-word blog post (it can be any length, but that’s a good start), then consider that you can actually take different sections, maybe sentences, from it, and turn them into tweets so you are beginning to repurpose your content.
You could take a longer segment from the article, and make that it into a Facebook status update, so again you are repurposing your content. You could use the best part, and then you link back to it, so you’re driving traffic back to your website from social media – which is always a good idea. And then once they get to your website, if you’re giving away something on your website, which might be free report, you can build your list.
Repurposing Your Content For YouTube
Also consider that if you’ve got 500 words, you can use 100-200 to create a script for your next video, which could be 90-seconds long, which is a perfect length for YouTube, still using all the information you originally you wrote for your blog post.
Repurposing Your Content For Podcasting
You could also consider a podcast; a 500-word blog post would make a great transcript for a podcast. Equally, if you’ve written 500 words, that would make a chapter or segment of an eBook, that you could give away on your page, or to your email list. If you have the content, you can actually weave that into a leaflet. Furthermore it could also form part of your course material.
The next time you write a blog post, don’t just think OK, I’m going to publish it and move on. Think how you can repurpose it, how you can use it in different ways.
Leverage and re-work your content so as you aren’t working all the time, but instead you’re taking advantage of all the hard work you’ve put into writing the content. If you bear this in mind, the rewards from this strategy will be huge.