A lot of people don’t understand how Facebook works. Since the IPO, Facebook has started focusing more on making money, to keep their shareholders happy. They also had to determine how your information gets displayed, and how they were going to make sure you were not inundated with updates from your network but instead only showed you posts you would be interested in.
You may ask how is this determined? Facebook tries to look at posts that have a higher engagement rate, and push these ones higher up your newsfeed. They use their own in house algorithm to work this out, called EdgeRank.
EdgeRank Determines How Many Of Your Fans See Your Status Updates
Thus if you post something for your business on Facebook, it is likely to be seen by 12-14% of your fans or friends. If you want more people to see it, you have to get more people to like, comment or share it. People might not share, comment or like something, but instead read it and move on.
I recommend you write, “please can you like”, “please can you share”, “please can you comment” on your posts in Facebook, so as more people are likely to share it since they now know you are actively seeking these three things. This will improve your EdgeRank in Facebook, and your post will be shown on more newsfeeds. Eventually your post will build traction and get shared by people who are not even in your close network.
One Little Thing To Ensure More Prospects And Customers Read Your Content On Facebook
Statistics say that this one thing (asking people to share, like or comment) that can increase exposure to your posts by 3 times, plus your post is 7 times more likely to be shared. This is a sizable increase as a result of doing just one small thing. You don’t need to do this for every post. However, if you put some time into creating great content, then do go ahead and ask people to share it with their network. This will generate far greater exposure for you than what you would receive naturally.
Other ways to get more exposure include advertising on Facebook, but I can address this topic in another podcast. This is all as a result of their IPO, and the need to keep their shareholders happy.
Finally I recommend you Google “Facebook EdgeRank” to discover more information on how your posts are ranked on Facebook.