Today we review the different email marketing provider solutions for your local business. There are situations when one provider is a better solution than another, and it’s critical to make the right decision at the start. No one wants to move their list after they have started to build it. That’s why I make sure my clients in Fife carefully consider this important decision.
Email marketing is still the best platform to have a one on one personal conversation with customers. Often overlooked, many companies are still not building an email list. Once you start building a list, trying to move the list to another provider can be a pain and cause you to lose members.
Who To Trust – What Is The Best Solution?
A couple of recommendations for choosing the best email marketing provider :
Aweber.com – Robust technology, can handle lists of significant size. When a person decides to join your list, you don’t have to have use the double opt-in confirmation. This eliminates the possibility of someone not joining your email list because they don not understand the process to double opt in. Double opt in is a requirement if you need to import your subscribers through a means other than the webform. Generally Aweber isn’t a good option if you want to manually add subscribers once they have given you written permission via a physical form they have filled out on your premises. I have personally used Aweber for lists over 120k subscribers since 2002, and hence they get my vote.
Mailchimp.com – This provider is better for manual sign-up, or bulk mail entries. If your email list has less than 2,000 subscribers, you can use this service for free. This option requires an opt-in email where the user has to agree to be a subscriber of your emails.
Constantcontact.com – This is another email marketing provider company which is worth looking at. Within the podcast I mention they only allow one type of auto-responder, which can limit you depending on your business. I’m happy to report that a recent update has meant after a long time you are now able to create as many autoresponders as you would like
Infusionsoft – This is a high-end email marketing solution. Whilst expensive it is great for integrating email and offline marketing.