One of the biggest challenges I hear from dentists is finding the time to commit to their dental internet marketing.
You may be in the same boat, if you are it’s my pleasure to help show you 5 proven ways to automate your clinic website marketing today.
5 Proven Ways To Get New Patients In Your Sleep
Each way is like a marketing robot, working for your clinic – even when you are asleep!
I believe that far too many dentists misunderstand the importance of having systems in their business.
They marvel at the speed Amazon delivers a parcel the very next day to their door.
They praise the restaurant where each course arrives impeccably on time.
They appreciate the hundreds of systems that take place in other businesses, yet they forget they need them in their own clinics!
Deep down you know it’s far too risky to leave something as important as marketing to chance and end up running campaigns on an ad-hoc basis.
Automated Internet Marketing For Dentists
Here are 5 ways you can remove the risk and start to automatic your online marketing:
1. Implement Email Autoresponders
This is very different to having a monthly newsletter. Autoresponders are a series of emails you set up to be delivered over a course of days, weeks or months.
They are an excellent way to build rapport and trust. I use them to educate and entertain.
Critically I’m not talking about promotional emails but instead ones that offer value in text, audible or video format.
Here’s my golden rule: If your subscriber is smarter having read your email you are doing it right!
2. Commit To Content Marketing
Unfortunately most business owners, including cosmetic dentists, aren’t blogging correctly.
Each blog post needs to answer a specific question your patient asks you on a regular basis.
You must stick to the topic and make sure it is optimised for the search engines like Google, Yahoo and Bing.
Make sure you are aren’t writing blogs that no one will ever search for!
3. Set Up An Adwords Campaign
Paid traffic is the quickest way to get patients through your clinic door.
Every week I set up Adwords campaigns for dentists globally and without doubt this is the fastest way to fill spare room capacity.
4. Set Aside A Day To Record A Series Of Videos
A video made today will automatically bring in patients for years to come.
It’s without doubt the most EFFECTIVE way to build trust online and have a consistent stream of patients landing on your website.
If you consistently create evergreen videos packed with personality that answer your patients’ questions you will beat your competition out of sight.
5. Turn Your Website Into A Lead Generator
Your website should be a machine that works 24 hours a day generating you leads and compelling prospects to ring your clinic.
It’s simply not good enough to have a sign up to our newsletter notice half way down your page.
No one gets excited about newsletters!
For example instead offer FREE consumer awareness reports for the different conditions you treat.
I promise you if you implement anyone of these 5 ways you will automatically increase your patient numbers.