Google are looking for unique, quality content. If you make it your remit to provide this kind of content you will be well on the way to running a Google friendly business site.
Furthermore it should be your mission to consistently add quality content. Everyday create 500 words of content (or even 300 – the number is not as important as consistency). I recommend you concentrate on growing your website by working to a schedule. Ultimately it isn’t difficult, it just takes effort and time. If you don’t have either the inclination or the time, you can outsource the content. Therefore you can have someone in your company handle it for you. Critically just make sure it gets done.
What Shall I Produce Content On?
I recommend writing detailed full answers to the questions people are searching for online. Plan to generate a list of questions that customers are regularly asking, and then answer all of the questions as separate posts.
Please don’t be tempted to trick Google and definitely avoid all Black Hat search engine optimisation techniques. Instead stick to White Hat practices and have Google regularly returning to your website to index your new content.