Today Andy Brown shows dentists how to update their Google My Business Listing. He explains how through optimisation and regular updates you can increase your visibility on Google local search.
Google My Business is a free easy to use tool that allows potential patients to find you on Google. It does this by creating a personalised Google My Business listing for your dental business.
– You can get started at Google.co.uk/busines
– Visit the Google My Business Help Centre
– Connect with Google My Business team members and other business owners on the Google My Business Community Forum
Updating your Google My Business practice listing.
Once you have claimed and verified your business, it’s time to make sure Google has the most accurate information. Please note if you manage 10 or more locations of the same dental company, you can upload and edit your data in bulk.
Here are the types of business information that you can update within your Google My Business listing:
Match your name to how it appears on your signage, branding and stationery. Any name change will need to be verified again.
Choose a primary category for your business. If you enter several categories the first one is considered the primary one. Google doesn’t allow you to create your own category.
Enter the complete address for your practice location. If you change your physical address, you’ll need to complete the verification process again.
Apart from adding your normal customer facing hours you can set hours for holiday and special one-off times when you have unusual hours.
You can enter up to 2 more phone numbers in addition to your primary business number.
Add your correct website address.
Post a profile photo, cover photos and additional photos to highlight all aspects of your dental business.
Post the photos on your website to your Google My Business listing. Google is keen for you to display images that represent the reality of your business. They like well lit and focused photos. Avoid excessive use of filters.
As a business with photos, you are likely to receive 42% more requests for driving directions to your dental practice from users on Google. Compared to a listing with no photos your one with photos will receive 35% more clicks through to your website.
Photos should be JPG or PNG and at least 720 pixels wide by 720 pixels tall.
Upload videos up to 30 seconds in duration. They should be less than 100MB and the resolution should be 720p or higher.
Take the time to respond to all customer reviews. This shows others that you value their business. Having more 5 star reviews than your competitors is an excellent way to gain trust and enhance your local reputation.
A Brief Description Of Your Business
You have 750 characters to write about your dental practice, how you help your patients and the services you offer. Avoid focusing on promotions and pricing.
Google gives you a free website. You can easily edit it from your computer or mobile.
Tell your potential and existing patients more about your dental practice by adding attributes to your listing. For example, these could be Patient Parking, Same Day Treatment and 0% Finance.
Google My Business Posts
Think of Google My Busines posts as mini ads or social media posts, displayed in Google search in the Knowledge Panel and on Google Maps. You generally see posts more in mobile search.
Use the posts to give people a reason to take note of your practice. For example share your latest news, specials and offers, so they know what’s happening.
You can include website links, call to actions and images in your posts.
Here are some of the types of posts you can make:
- Hosting a dental seminar? This can be set up as an event post with a date and time with a link to a registration page.
- Selling dental products? This can be set up a sale event post.
- Have a new dental service you want to promote? Highlight this with an image and a link to where they can sign up for a free consultation.
- Writing blog posts and want more readers? You can promote all blog posts with a description and a link.
Google sends you a reminder to add a new post.
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Thanks For Listening
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