Google is changing the way ads appear, instead of having a maximum of 3 top ads above the organic results there will now be times when they display 4 ads.
This might seem like a weird title for an article written by a qualified Google Adwords consultant, but please be reassured this is based on sound principles. Some would imagine I’m keen to motivate every dentist to set up and run an account as soon as possible. Sorry to disappoint, but this is far from the truth. I believe in getting your house in order before launching an Adwords account.
Recently a prospective client asked me for some help. They wanted to know how to track their Google Adwords results. This was a great question because I’m a firm believer in starting any project with the end in mind.
You may have heard about businesses using Google Adwords to achieve a great return on investment.
Equally you may have heard from others that it’s a complete waste of money, plus that’s it expensive and tricky to manage.
That could even be your own personal opinion based on your own recent Adwords experience or what you have previously read. If this is the case, you are certainly not the first to say it and you definitely won’t be the last. It is tough understanding Google Adwords.
Are you using Adwords Editor? If not, I highly recommend you download this free Google desktop application to manage your Adwords campaigns.
I use it on a daily basis with all of my Adwords clients.