I’m of the firm belief that every business should have a solid content marketing strategy that consistently generates a stream of new prospects and customers for their products and services. Unfortunately, there is still some confusion as to how to successfully implement such a strategy that gives you these exact results.
I’m strong believer in the core principle that every business needs to become a content marketer. A business owner needs to take control and not reply on a third party to write about their company. Yes it’s great to search on your company name and find a glowing Google+ or Tripadvisor review, but what happens when a real prospect searches on a question they need answered or a problem they need solving. Wouldn’t it be great if each time a prospect entered a question into the search engines, your company provided the answers.