I’m strong believer in the core principle that every business needs to become a content marketer. A business owner needs to take control and not reply on a third party to write about their company. Yes it’s great to search on your company name and find a glowing Google+ or Tripadvisor review, but what happens when a real prospect searches on a question they need answered or a problem they need solving. Wouldn’t it be great if each time a prospect entered a question into the search engines, your company provided the answers.
Here is a strategy you can use to obtain dental patient video testimonials to post on your YouTube Channel. It’s simple and can easily be adapted for your own requirements.
Assuming both your patient and yourself are 100% happy with the course of dental treatments I recommend learning this short script.
The most important marketing skill any dentist can possess is the ability to write great copy.
This doesn’t happen overnight, but it’s definitely a skill that can be learnt and refined over the years.
The reality is you will never stop learning and I personally kick myself that I never started early enough!
Building your cosmetic dental practice email list will be the most important marketing job you ever do.
As you grow your list you will also grow your dental clinic – if done correctly!
People ask me all the time, “why email, isn’t email dead?”
You absolutely need to understand your overall dental marketing strategy before you can begin to plan the many different campaigns that will drive it.
Too many dentists plan their marketing in a haphazard way. There is no strategy and they struggle.
Getting more cosmetic dental patients online ultimately boils down to making more people trust you. This is the golden rule to gaining more patients on the internet.
When you first build and start to market your website no one is listening or cares about your services or treatments! They must first trust you before they truly start to listen to what you have to offer.