One of the most popular questions I hear from dental practice owners is how do I reduce the number of no shows for my free dental implant consultations. They may well already have strategies in place to reduce their last minute cancellations and no shows for existing patients but acknowledge it’s a different proposition for when the patient has never previously visited their practice. Here’s how I typically answer this question based on my experience working with dentists offering implants.
Dentists are starting to appreciate how consumer behaviour has changed over the past few years. Furthermore, some are acknowledging and addressing this modern day shift by making the decision to develop their own form of dental content marketing.
Unfortunately, they are wasting their efforts due to some fundamental dental content marketing mistakes. They understand the importance of adding content to their websites, making videos for YouTube and even creating their own podcast, but it isn’t being created with the correct mindset.
Let’s face it dental implants are high ticket purchases for most patients. Do you agree? if so I have a question for you. In the past do you truly believe you have lost a number of dental implant cases due solely to your perceived high prices? If this is your belief I beg to argue the reality is somewhat different. Please hear me out. I appreciate price can be an objection and your prospect may cite it as the primary reason for not buying, but generally this is a myth. It’s more likely they are withholding objections that are making a far greater impact on their final buying decision. Hence, it’s your mission to discover what they are and replies to them in an honest and transparent manner. Remember if someone has the budget yet still doesn’t employ your services, then it’s clear there are other objections to overcome.
Here’s how to leverage your dental flyer as part of a successful marketing campaign for your clinic.
Quite simply, dental flyer marketing is just one of the many prospecting tools you have available to you as a clinic owner. Designed properly it should prove to be one of the most consistent channels to reach more people in your target audience.
The following tips will assist you in designing your next flyer.
1. Write A Compelling Headline
A great headline will make people take notice of your flyer. Sadly too many medical clinics fail to craft a headline that stops the reader in their tracks.
Google are changing the way ads appear, instead of having a maximum of 3 top ads above the organic results there will now be times when they display 4 ads. Furthermore for the first time since Adwords was launched back in 2000 there will be no sidebar ads, except for Google Shopping / Product Listing ads and Knowledge Graph Boxes.
Google state 4 ads will be displayed for what they term as highly commercial queries.
This major change from Google aligns with how their ads appear on mobile and tablet. There will continue to be as many as 3 ads at the bottom of the first page, below the organic listings.