Take a minute to consider the difference between paid traffic and the organic traffic your website receives from content marketing. Paid traffic like Google AdWords is quick form of marketing with fairly instant results. Content marketing is a slower more long term form style of marketing that grows and builds over time.
As a business owner you may be wondering what method of online marketing should you concentrate on? AdWords paid traffic or generating organic traffic using content marketing. The answer is they’re both great marketing solutions, they enhance each other, and you should implement both.
Here’s What Happens When You Create Create Content
If you create great content, it will increase the experience your paid traffic visitors receive, which in turn will convert into more conversions and better search engine rankings. If you can increase your content marketing, you will improve your Adwords conversion rate, ultimately saving you money. If you can get your content marketing firing on all cylinders, you can bid on more keywords, because Google will reward you with higher quality scores.
It is a dangerous strategy not to implement content marketing. When someone performs a Google search for a typical customer question, you need to be raked high, as as you can be perceived as the authority on the service or product to offer. By consistently adding quality content, you will experience improved search engine rankings.
In conclusion these are two channels of marketing that work together. You need to have a budget for each.