In 2011 Google launched a cut down version of Adwords called Adwords Express. This product allows you to easily promote your business in a local market. It’s automated and simple to set up, certainly benefits every business owner welcomes! Unfortunately there are some key disadvantages when you compare it to the main Google Adwords product. Listen to the show to discover the pros and cons and why it’s important to consider upgrading to Adwords.
One of the most popular questions I hear from dental practice owners is how do I reduce the number of no-shows for my free dental implant consultations. They may well already have strategies in place to reduce their last minute cancellations and no shows for existing patients but acknowledge it’s a different proposition for when […]
Dentists are starting to appreciate how consumer behaviour has changed over the past few years. Furthermore, some are acknowledging and addressing this modern day shift by making the decision to develop their own form of dental content marketing. Unfortunately, they are wasting their efforts due to some fundamental dental content marketing mistakes. They understand the […]
Let’s face it dental implants are high ticket purchases for most patients, they have price ojections. Do you agree? if so I have a question for you. In the past do you truly believe you have lost a number of dental implant cases due solely to your perceived high prices? If this is your belief […]
Here’s 5 proven strategies to implement in your cosmetic dental clinic. 1. Publish And Repurpose Unique And Relevant Content On A Consistent Basis Google rewards unique, timely and relevant content with higher rankings. This is the same kind of content your patients come to your website for. Thus the best way forward is to think […]
Here’s how to leverage your dental flyer as part of a successful marketing campaign for your clinic. Quite simply, dental flyer marketing is just one of the many prospecting tools you have available to you as a clinic owner. Designed properly it should prove to be one of the most consistent channels to reach more […]