Whenever you perform a search for your business in Google, are you one of many business owners that express frustration because their name doesn’t show up high on page one of Google. You enter a combination of your service and local town name and feel disappointed about your low position. For example a company here in Fife, might try searches such as “St Andrews lawyer”, “Dunfermline chiropractor” or “Kirkcaldy plumber”. Thus today I would like to help you rank your business in Google for local searches.
In order to improve the rank of your website for location based searches, you’ll need to follow these 6 local marketing strategies.
1. Write detailed directions to your premises
Write extensive directions with a detailed breakdown based on whether someone is travelling by train, bus, car or walking.
2. Include customer case studies and testimonials that reference town names
Further to adding reviews and testimonials with full names, I recommend you add the name of the towns they reside in.
3. Link to other local services
Don’t be scared to link out and comment about other services and events that are happening in your local area. It helps to keep your content relevant and fresh.
4. Upload local photos
Photos are great way to keep people interested in your page and lower your bounce rate. It’s important to include the town name in the alt tag and image title. Furthermore always include a caption with the name of town.
5. Embed local videos
Create customized video for your business. For example film a set of driving directions and search engine optimise the YouTube video. In addition film clips around the town and caption the embedded YouTube links with the town name. Always try to think outside of the box and discover creative ways to include relevant local video that assists your prospects and customers.
6. Embed Google maps
Google has done a fantastic job providing mapping tools to help your customers and clients find your business, thus I highly recommend you use them. Embed your Google map into the contact us page or your directions page.