Email marketing is one of the best channels to market to your prospects and customers. Carried out correctly, it gives you the chance to have a private conversation with your customer. In doing so you form a relationship with them, and in time you become their trusted resource.
Remember, when your prospect scans the list of emails in their inbox, they base the all important “Read or Delete” decision on two pieces of information: the return address and the headline. If they see that the email address is someone that they know and trust, then the decision is easy, they read the email. If the email is from someone they don’t know, the headline is the next thing they consider before making their decision to open or not. The headline is therefore extremely important when maximizing your email marketing efforts.
Here are five powerful business email headlines that any business owner can use to draw attention to an email.
1. “How to …”
People are constantly looking for information. By using “How to” as a headline, you are letting them know that they can learn something from your email. Fill in what they will learn to catch your customer’s attention.
2. “Discover …”
Prospects and customers love a sense of adventure. By using “Discover” in your headline it generates a sense of excitement and adventure. For example “Discover 3 ways to …” lets the consumer know that they will learn something useful and specific.
Everyone loves magic! By incorporating the idea of “Magic” in your headline, people are drawn to the idea that your company can offer a solution they have always wanted. “Magic new way to clean your carpets” is an intriguing headline, consider how you can use the word “Magic” in your headlines.
4. “The Truth about …”
Most people believe that they are being lied to in advertising. Including “The truth about…” in your headline gives your consumer the idea that you are a trusted resource. When you fill your email with reliable information, you start to develop a meaningful lasting relationship.
5. “Finally …”
Finally lets people know that you are offering the solution they have been looking for. They may have been searching for a way to lose weight, and you can show them how to “Finally lose 10 pounds!” It brings a sense of relief that they can stop searching – as you have the answer for them.
These five email headlines can be used by any business, simply adapt these ideas to fit your business offering. By maximizing the appeal of your headline, you are more likely to move from having your email deleted to having it read.