Have you ever wondered whether your business should use Facebook Boost Post or the Facebook Power Editor? Whilst it may seem quicker and easier to use Boost Post I highly recommend you put the time into understanding how to use Power Editor. Using Boost Post isn’t the best use of your budget.
Why I Prefer To Use Facebook Power Editor Compared To Boost Post
Here are my 3 key reasons for preferring the Power Editor.
1. Facebook Editor allows you to implement split testing
You can easily test two nearly identical ads to see whichever one is the most successful. Once you have determined your best performing advert, it’s easy to split test against another to see whether you can improvement your click through rate. You can continually work like this to find your winning ad.
2. Boost Post uses CPM
The Boost Post interface a sets a budget telling you how much you’re going to pay to reach your market. Power Editor lets you choose cost per click. Using Power Editor you can set a daily budget, and then slowly build your budget as you see which ads are successful.
3. Better targeting within Power Editor
Power Editor enables you to drill down into the exact market you are searching for. Have you ever wondered why Facebook keeps asking you where you grew up, or other identifying information: it’s because this allows them to accurately target you with Facebook ads. Power Editor lets you narrow down your target market far easier than Boost Post.
Companies are on the whole not using Facebook to directly sell products or services. Instead an individual likes a company Facebook page via an ad, when they click “like”. In doing so the company has created a relationship with the new visitor. From their own Facebook page, the company directs them to their website, where they collect their email address and contact information, so as they can market directly to them in the future.
These are just a few of the reasons that Power Editor is the better use of your marketing budget.